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MarketingVOX: Though they won't appear for British subscribers, BBC.com will start serving ads to its 40 million non-UK monthly visitors next month.
BBC Worldwide's CEO John Smith said the move was "a key step in delivering our strategy of growing our online revenues to 10 percent of [total] revenues."
This news comes after the BBC announced it would cut 1,800 jobs, subtracting 120 to 130 positions directly from its Future Media & Technology division. This will reportedly not affect the iPlayer payroll.
The cuts are part of a plan to restructure BBC in an effort to streamline the media company and ensure "a digital step change...to offer audiences programmes wherever and whenever they want them - from iPlayer to My BBC Radio," according to paidContent UK.
Ultimately BBC will combine TV, radio and web news operations under one roof to create "the world's most advanced multimedia newsrooms."
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