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MediaBuyerPlanner: Alloy Media + Marketing has launched a new out-of-home network that lets advertisers reach consumers in more than 2,100 gyms and health clubs across the country.
The network was created in part by the acquisition of Vox Visual Systems and PM Communications, writes MediaPost.
The Fitness Network reaches 225 markets and covers all 210 DMAs, via partnerships with private facilities as well as with major fitness chains such as World Gym International, Contours Express, Powerhouse Gyms, Gold’s Gym International and Curves International.
Alloy recently announced an out-of-home network that targets African American and Hispanic consumers via barbershops and salons.
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