MediaBuyerPlanner: NBCU has inked a deal with video game advertising seller IGA Worldwide. The deal is just the latest in a series of moves NBCU is making into off-TV media platforms.
As with other recent deals, the move allows NBC to offer expanded advertising options while simultaneously promoti…
Archive for October, 2007
Wednesday, October 31, 2007
NBC Inks Deal with IGA for In-Game Content, Advertising
Help-Wanted Advertising Inches Up
MediaBuyerPlanner: The Conference Board Help-Wanted Advertising Index – a key measure of job offerings in major newspapers across America – increased one point in September and now stands at 24, the Conference Board said, sister site MarketingCharts reports.
The Index was 29 one year ago, 32 at th…
Study: TiVo ‘Showcase’ Viewers Watch Fall Premieres
MediaBuyerPlanner: A new study shows that when TiVo subscribers view the TiVo Showcase – a vehicle in which the networks advertise their new shows – 42 percent go on to view the show itself.
The study, from Integrated Media Measurement Inc., tracked such promos for ABC, NBC and CBS during the six …
Top 10 and Fastest-Growing U.K. Websites Ranked
MediaBuyerPlanner: The top-ranking and fastest-growing internet properties in the U.K. for September were Google Sites and Fish4 Sites, respectively, writes sister site MarketingCharts.
Google was the most-visited property in September, with 28.6 million unique visitors age 15 or older, reaching 8…
Cable Subscribers Prefer ‘a la Carte’ Channels
MediaBuyerPlanner: Cable subscribers don’t want to pay for channels they don’t watch and say their current cable costs are too high – and more than half prefer to purchase channels individually instead of in bulk packages,?reports MarketingCharts.
According to a new Zogby Interactive poll, s…
NBCU Invests in SMS Firm
MediaBuyerPlanner: NBCU, much in the news in the past two days for inking agreements with media partners, has finalized another. As part of an agreement with text-messaging company 4INFO, the media giant will be able to place ads on SMS messages.
Dozens of NBCU properties will use 4INFO’s content …
‘Slate’ Plans Launch of News Site
MediaBuyerPlanner:
A new business journalism start-up could soon be joining the ranks of other newbies such as the Fox Business Network and Conde Nast’s Portfolio: Slate is considering launching a separate site next year devoted to news and opinion.
Slate deputy editor David Plotz believes t…
ABC Favorite to Win Nov. Sweeps for Third Straight Year
MediaBuyerPlanner: November sweeps are about to begin; most networks have some stunts planned but no absolute must-sees, and industry watchers believe ABC will win for the third straight year.
ABC leads through the first five weeks of the season, though it is down 10 percent from last year, accord…
U.S. Mobile Video Audience, Usage Expanding Rapidly
MediaBuyerPlanner: The audience for mobile video in the United States – 8.0 million in August who viewed mobile video, from either the carrier deck or video content sent by a friend or family member – is up 34 percent from January, reports MarketingCharts.
That’s just 3.7 percent of U.S. mobile su…
Internet Tax Ban Approved by House
MarketingVOX: The House of Representatives approved legislation 402-0 to extend a ban on state internet access taxes for another seven years.
The bill is headed to the White House where it’s expected to be signed into law.
The state tax ban has been in place since 1998, according to Reuters, and w…
