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MediaBuyerPlanner: Time Inc. is restoring the position of publisher at Money and Fortune magazines, and is creating a new post that will oversee all print and digital ad revenue.
A new sales organization for Time Inc.'s business and finance titles was announced last week. The group previously named Time Inc. Business and Finance Network, which includes Fortune, Money and Fortune Small Business magazines and the website CNNMoney.com, will be re-branded as the Fortune Money Group.
Hugh Wiley, formerly group associate publisher for the Business and Finance Network, will be publisher of Fortune, while Brett Wilson, associate publisher for North America at Time magazine, will take over as publisher of Money. The publishing positions were eliminated in April 2006 when Time Inc. formed the group.
The move will help put the focus back on the brands, says group president Vivek Shah. "We've got three segments: the magazine advertising business, the digital advertising business and the integrated advertising business. They're all important. You've got to put yourself in a position where you can accommodate all three."
The move follows the announcement that Business 2.0 will cease publication.
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