MarketingVOX: While younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are also embracing mobile – and their behavior is surprisingly similar to younger users’, according to a new study from InsightExpress, writes MarketingCharts.
About 80 percent of all responde…
Archive for September, 2007
Tuesday, September 25, 2007
Baby Boomers Increasingly Embrace Mobile Technology
In Stake Talks, Microsoft Prices Facebook at $10BN; Google Interested Too
MarketingVOX: In yet another sign pointing to Facebook’s explosive growth, Microsoft has expressed interest in buying a stake that could value the social network at US$ 10 billion or more if talks prove successful.
The deal would entail that Microsoft pay between US$ 300 million and US$ 500 millio…
Pudding Eavesdrops on Phone Calls, Serves Ads Accordingly
MarketingVOX: A new company called Pudding provides free Internet telephony – in exchange for the right to listen to your calls and serve ads based on conversations you’re having, reports The New York Times.
To some extent, Pudding Media’s offering resembles those of Skype and other VOIP services….
The Latest Miracle on Ice
The story created a media frenzy in mid-August. In Barrow, Alaska, of all places. Up on the Arctic Circle, on the Arctic Ocean. NBC and ABC were there. So was ESPN. The media was covering the Barrow Whalers football team come from two touchdown scores behind to beat out a rival Seward Alaska team in…
Shrewd Customer Profit Moves at Bank of America
What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this question…..BofA KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE “gravy train” customer.
Forbes reports that the typical BofA mortgage customer will eventually…
Monday, September 24, 2007
U.S. Ad Spending Down 0.5 Percent in First Half of 2007
MediaBuyerPlanner: U.S. advertising spending in the first half of 2007 was down 0.5 percent over the year-earlier period, with internet ad spend – up 23.6 percent – outperforming other media, according to preliminary figures from Nielsen, MarketingCharts reports.
Other categories with increases in…
Fall 2007 Radio Market Population Data Issued
MediaBuyerPlanner: Arbitron announced it has released the Fall 2007 radio market populations and rankings (see graphics, below) and also highlighted some demographic changes, including Boston’s move into the top 10, supplanting Detroit, reports MarketingCharts.
Among the changes Arbitron points to…
Mobile Text Advertising U.S. Response Rates Higher Than Europe’s
MediaBuyerPlanner: Though the volume of SMS ads reported by mobile subscribers is lower in the U.S. than in the five leading Western European markets, the U.S. has the highest response rates, according to M:Metrics, which also released its July Benchmark Survey of mobile market metrics (see tables…
Teens Who Visit Both MySpace and Facebook Stay Longer than Average at Each
MediaBuyerPlanner: U.S. web surfers age 12-17 who visit both MySpace and Facebook spend more time at each site than teens who use just one of the sites, according to (pdf) Nielsen/NetRatings, writes MarketingCharts. Moreover, Facebook’s teen demo itself has been increasing faster than the site’s a…
MeritDirect Snags Management of Govermnent Purchasing Agents List
MediaBuyerPlanner: MeritDirect has been awarded management of Onvia Government Purchasing Agents Email Masterfile.
Onvia, which helps businesses secure government contracts and government agencies find suppliers online, manages the distribution and reporting of requests for proposals and quotes fr…
