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MarketingProfs Daily Fix Blog
The marketing of some children’s books is getting increasingly gender-specific. In fact, some book marketers are forcing a gender stereotype that needn’t be forced. The same can happen in marketing certain products to grown-up girls and boys. Don’t let this happen to you!
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I attended a ba…
MediaBuyerPlanner: Popular TV hasn’t always portrayed the advertising industry kindly.
Whether that portrayal reflects the sentiments and perception of society toward advertising and advertisements is the focus of the “Ad Industry Perception Survey,” released this week by Adweek and WPP’s JWT, wri…
MediaBuyerPlanner: Runner’s World is increasing its rate base for the twelfth straight year, marking a 23 percent increase over the last five years, according to Runner’s World Media Group.
The magazine’s rate base will go from 630,000 to 640,000 beginning with the January 2008 issue
This increase…
MediaBuyerPlanner: comScore this week launched its Ad Metrix Publisher service, which reports where display ads are viewed across the internet and the characteristics of the people who are exposed to them, and released sample data for competitive sports sites ESPN, Fox Sports on MSN, and Yahoo Spo…
MediaBuyerPlanner: Tesco’s new Fresh & Easy Neighborhood Markets are due to open in the U.S. in November. Forty-eight stores are planned for the inland region of Southern California that encompasses Riverside and San Bernardino, writes Just-Food.com.
Stores are also planned for a November launch …
MediaBuyerPlanner:
Arbitron yesterday released its September 2007 RADAR radio network audience reports (RADAR 94) covering the period June 29, 2006 – June 27, 2007, reports MarketingCharts.
During the RADAR 94 survey period, 72 percent of U.S. consumers ages 12+ heard one or more network radio com…
MediaBuyerPlanner:
NBC Universal and Microsoft have teamed to turn advertising into long-form content available online, via mobile devices and on a nightly late-night show on the Ion Network.
The content, dubbed Firebrand, will be made up of a continuous stream of ads and longer-form promos, write…
MediaBuyerPlanner: Celebrity gossip magazines have been upping their prices in recent months, and Us Weekly is the latest to do so.
With the October 22 issue, the magazine will go from $3.49 to $3.99, writes Mediaweek.
The U.S. edition of OK went from $1 to $2.99 earlier this year. People went fro…
MediaBuyerPlanner: AMC is asking its original drama Mad Men back for a second season. The show, AMC’s first venture into original scripted series, draws to a close October 18.
The new season is scheduled to start in summer 2008, writes Mediaweek.
Mad Men debuted July 19 to 1.65 million viewers, bu…
MediaBuyerPlanner: Male-oriented radio programming and formats with an upper-income listener skew tend to be common denominators of the top 15 formats that attract radio website traffic, according to (pdf) a study of media websites released by The Media Audit, writes MarketingCharts.
The top 3 for…
