MarketingVOX: The Mobile Marketing Association has announced new guidelines for mobile advertising, and advertisers have fast expressed a willingness to follow them, reports ClickZ.
The guidelines were developed by the group as a way to try bringing uniform experiences to mobile users across the g…
Archive for September, 2007
Thursday, September 27, 2007
Mobile Marketing Association Debuts Rules, Advertisers Comply
Lowe’s Violates Intellectual Property Law in Tete-a-Tete with Lowes-Sucks
MarketingVOX: Contrary to corporate sentiment, the creation of an anti-corporate website is generally protected by law. Sometimes it is the corporation itself that faces judicial scrutiny in roundabout efforts to clear its befouled name.
Such is the case with Lowe’s and its nemesis of the moment, …
Online Video Watchers Don’t Mind (Free) Gritty Feature-Length Films
MarketingVOX: Those trawling torrents for free downloads of the latest Hollywood blockbusters can add another source to their rosters – and it’s a little more mainstream: Google Video.
Though movies vary in quality, the National Legal and Policy Center has published a report finding over 300 full-…
MSN Brakes Hard on Dissemination of Pre-Roll Ads
MarketingVOX: MSN announced it will be cutting back on the number of pre-roll ads a video viewer sees in order to create a better user experience, reports Mediaweek.
The change entails a shift from ad delivery based on number of clips viewed to total time spent on the site, echoing Nielsen’s shift…
Online Casino Operators Seek Compensation for EU Lockout
MarketingVOX: Operators of online casinos in Europe are pressuring the European Union to seek compensation from the US for a Stateside ban on online gambling, reports The Globe & Mail.
The request for compensation comes as US enacts a ban on online gambling that was put in place in late ‘06.
The C…
6.3M Names Leaked from Ameritrade Database
MarketingVOX: Online brokerage company Ameritrade revealed this week that 6.3 million names from its database were stolen.
To ease the seething throng, no financial information or social security numbers were reportedly lost, according to DM News.
CEO Joe Moglia said while no financial info was ta…
Google Taps Europe for Fresh Flow of Engineers
MarketingVOX: Google is expanding its staff by one-third, part of an effort to expand research and development efforts in Europe.
The move is being made with a gentle marketing touch. Ultimately, the company hopes to lessen its image as “an aggressive American multinational,” according to the Fina…
WPP Increases Investment in Visible
MarketingVOX: Social media monitoring firm Visible Technologies has received another round of funding, including the sale of a sizable stake to WPP Group, reports Adweek.
WPP Group first invested in Visible a year ago. This closer relationship brings the firm’s investment in Visible to about US$9 …
In Japan, Sony Unloads 325,000 PSP Slims in First 10 Days
MarketingVOX: Japanese consumers have snatched up 326,645 of Sony’s new PSP “Slim” in the first 10 days on the market, according to Next-Gen.
The redesigned handheld’s success was partly fueled by the new game Final Fantasy VII: Crisis Core. The PSP trailed Nintendo’s DS handheld and Wii console u…
Fans of MarketingProfs on Facebook: Join Up!
A few weeks ago, I created the Fans of MarketingProfs group on Facebook. I saw it as yet another way for us to talk to our audience–to let them get to know the people behind MarketingProfs–and for us to listen, to get feedback on what we don’t do well, or on what we do well but could do…
