MarketingVOX: Yahoo UK & Ireland has reached an agreement with Bebo to sell ads on the social network, reports MediaPost.
The deal gives Yahoo the ability to sell display ads for users in those two countries. Bebo says putting display ads in Yahoo’s hands allows them to focus on creating more cust…
Archive for September, 2007
Wednesday, September 12, 2007
Yahoo Makes Social Networking Ad Foray on ‘Poor Man’s MySpace’
AOL Moves Social News to Propeller.com
MarketingVOX: AOL has announced that its social news service, previously at Netscape, will move to Propeller.com, reports Search Engine Journal.
The move comes less than a week after AOL decided to rebrand Netscape as a mainstream news portal. The migration of social news to the new domain is expe…
US Mobile Search Ad Revenues to Reach $1.4B in 2012
MarketingVOX: US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012, or at a compound annual growth rate (CAGR) of 112 percent, according to a just-released forecast from The Kelsey Group (TKG), writes MarketingCharts.
“Advertisers in the US are the mo…
AT&T Retries Rebranding, This Time With Mobile Emphasis
MarketingVOX: AT&T is launching a new campaign to convince customers its mobile solutions meet their wandering needs, reports The New York Times.
The new push portrays people on the go and connected to others all over the world. AT&T’s mobile products, it goes on to say, meet those needs.
The camp…
Zango Brings ‘Slider’ Ad Format to Desktops
MarketingVOX: Free content provider Zango has announced the availability of a new ad format, which brings ad messages directly onto the desktops of targeted users, popping up instant-message fashion while they consume news, watch videos or play games.
“Most consumers are familiar with the notifica…
Online Gamers a Large Auto-Owning Demo, Want Imports
MarketingVOX: Online gamers make up a large auto-owning demographic, with 73 percent of gamers’ households owning two or more vehicles, according to a Ziff Davis Game Group study of automotive trends among the gaming demographic (specifically, users of its 1UP Network), writes MarketingCharts.
Amo…
MTVN Opts to Kill iFilm
MarketingVOX: MTV will be shutting down its iFilm video site early next year, reports Advertising Age.
iFilm.com and SpikeTV.com, both owned by MTV Networks, will be consolidating under Spike.com by the end of Q1 2008. MTV made the decision based on the notion that both sites probably drew similar…
A La Facebook, Yahoo Opens Back-End to Developers
MarketingVOX: Tearing a page out of the social networking playbook, Yahoo has decided to appeal to developers to help build stickiness for its offerings.
By releasing the source code for a number of its web properties and functionalities, CEO Jerry Yang’s team hopes to generate a comeback for the …
7 Ways Marketers Can Use Twitter
Ad Age calls Twitter “asinine.” Is it for everyone? No. But Twitter has a real use for media companies and social-media-savvy brands.
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On Monday, Mark Simon drafted his list of The 10 Most Asinine Trends and Why You Should Avoid Them in his Ad Age article, “Ditch the Web Lunatic Content C…
Filling the Soda Void: Merchandising Water and Milk
So how do parents and schools replace sugar-laden drinks with plain old H2O and milk as exciting, viable options? Maybe all it takes is a change in marketing and packaging.
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When it comes to kids, there’s a golden opportunity in the marketplace right now. No doubt about it. Several factor…
