MediaBuyerPlanner: With import vehicles making up nearly 49 percent of the U.S. auto market, country of origin plays a crucial role in consumers’ choice of which vehicle make and model to purchase, according to the J.D. Power and Associates “2007 Escaped Shopper Study,” reports MarketingCharts. Th…
Archive for September, 2007
Thursday, September 27, 2007
Automotive ‘Escaped Shopper’ Study: Imports, Domestics Polarize Consumers
Continue reading "Automotive ‘Escaped Shopper’ Study: Imports, Domestics Polarize Consumers"
Home Depot’s Holiday Gift Cards Play Movies
MediaBuyerPlanner: The holiday season may be a cutthroat one for big box home improvement retailers. As the housing industry’s woes trickle down to the home improvement market, retailers will have to work hard to grab market share.
Jumping into the fray with both feet, Home Depot is planning a gif…
Nielsen Tripling Size of Ratings Panel
MediaBuyerPlanner: Nielsen plans to triple the size of its national people meter TV ratings panel from 12,000 U.S. households and 35,000 people to 37,000 households and 100,000 people by 2011, the company announced yesterday.
The larger panel size will provide the TV industry with more granular me…
Free Dailies Eye Upper Echelon, Consider Competing with “Quality”
MediaBuyerPlanner: The global free newspaper market is beginning to branch out from its down-market roots to consider competing with some of the most respected high-end dailies in their markets.
In Britain, an upscale men’s free weekly called ShortList launched just last week, and another free pub…
Out-of-Home Network Targets Black, Hispanic Salon Patrons
MediaBuyerPlanner: A new out-of-home ad network that will target African American and Hispanic consumers is being launched in barbershops and salons.
The network, from Alloy Media + Marketing’s urban and multicultural division, Alloy Access, comes via an agreement with the Black Owned Beauty Suppl…
8 in 10 Online Americans Use Internet for Hobby-related Activities
MediaBuyerPlanner: More than 8 in 10 (83 percent) online Americans say they have used the internet to look for information about their hobbies, and 29 percent say they go online on a typical day for hobby-related activities, according to (pdf) research from the Pew Internet & American Life Project…
Playboy Offers Mobile Users Non-Nude Playmate Pictures
MediaBuyerPlanner: Playboy magazine has soft-launched a mobile website, providing non-nude content to mobile phones via a partnership with Quattro Wireless.
Users will be able to view photos of Playboy playmates and read their personal interviews, read the advice column Playboy Advisor, access rev…
Nearly 2.5MM U.S. Adults Took Part in Online Dating ‘in Past 30 Days’
MediaBuyerPlanner: Some 2.5 million U.S. adults report that they had participated in online dating in the previous 30 days, with men slightly (8 percent) more likely than women to have logged on to an online dating site, according to (pdf) Mediamark Research Inc. (MRI) data, reports MarketingChart…
Virtual Worlds Are Trendy Spot for Kids and Teens
MediaBuyerPlanner:
Some 24 percent of the 34.3 million U.S. child and teen internet users will visit virtual worlds once a month in 2007, according to eMarketer, which expects that 34 percent will do so in 2008, and 53 percent by 2011, writes MarketingCharts.
In absolute numbers, that’s 8.2 millio…
Despite Halo 3’s Success, Xbox Seeks Love of Casual Gamers
MarketingVOX: There’s no doubt that Halo 3 for Microsoft’s Xbox 360 is on every hardcore gamer’s wishlist with 1.7 million advance orders in the States alone.
Unfortunately, the game is less than desirable in the hearts and minds of a growing number of “casual” gamers.
While Microsoft has no troub…
