MediaBuyerPlanner: ProLink Solutions, a provider of digital out-of-home golf course advertising, announced today that its international distributor, Elumina Iberica, has secured 100 percent of the advertising rights and has installed the ProLink system at all 32 properties of Crown Golf, Europe’s …
Archive for September, 2007
Tuesday, September 18, 2007
ProLink Solutions Signs for Crown Golf’s 32 Courses
Continue reading "ProLink Solutions Signs for Crown Golf’s 32 Courses"
Sports Sponsorships to Reach All-Time High
MediaBuyerPlanner: As students buckle down for a new school year, IEG Sponsorship Report expects corporate spending on college sports to reach an all-time high.North American-based companies are expected to spend $515 million on college athletic programs, conferences and events in 2007, a 12.5 per…
NYT Archives, Columnists Now Free for All
MediaBuyerPlanner: Just two years after it began offering archival content and columns to users for a fee, The New York Times has decided to stop walling off those areas. Beginning at midnight Tuesday night, access to columnists’ work and to the newspaper archives will be free, writes Adweek.
Acco…
NBC’s Huge Clear Channel Deal Includes Full-Day Takeover of 5 Stations
MediaBuyerPlanner: Next week, NBC will be the exclusive, full-day advertiser on five of Clear Channel Radio’s biggest reach stations to advertise the new romantic mystery/drama series Journeyman, which premieres on Monday, September 24 at 10:00 p.m. ET. It is the first-ever “takeover” sponsorship …
IAB Forms Research Advisory Board for Audience Measurement Guidelines
MarketingVOX: The IAB, in conjunction with the Media Rating Council (MRC), is developing what it calls Audience Measurement Guidelines, which will help define unique visitors, page views and time spent on a given site.
Toward completion of the guidelines, the IAB has established the Research Advis…
Report: ID Theft Market Thrives in US; China Home to Most Infected Computers
MarketingVOX: Hackers just keep getting more sophisticated, according to a new report from Symatec Corp. Some, dubbed “criminal middlemen,” sell code for as much as US$ 1,000 per program, reports Globe and Mail.
The hackers keep middlemen aboard by enlisting them in contracts, much like legit soft…
Powerset Looks to Trump Google With Search, Ads
MarketingVOX: A startup named Powerset is raring to engage market leader Google in a battle of the search engines, by providing results from more natural language searches, reports BusinessWeek.
Powerset’s web crawler analyzes all the text on a webpage to draw a more accurate conclusion of each wo…
Top Online Pharmacies Rated; Shouldn’t Be Sole Source of Health Info
MarketingVOX: Among the top 3 most-visited online drugstores, Walgreens.com was rated the clear choice for reliable information and ease of use by experts at HealthRatings.org, a joint project of Consumer Reports and the Health Improvement institute, MarketingCharts writes.
Walgreens, the most-vis…
Superpages Buys Switchboard.com for $225M
MarketingVOX: Idearc, the publisher of the Verizon Yellow Pages and Superpages, has just purchased Switchboard.com, a local ad and yellow pages provider, from InfoSpace for US$ 225 million.
The purchase is expected to add much-desired scale to the Idearc platform, in terms of both advertising and …
AdSense for Mobile Goes Live
MarketingVOX: Google has officially announced the debut of AdSense for Mobile, bringing its ubiquitous ad format to mobile Web pages, reports TechCrunch.
AdSense for Mobile will work very much like traditional AdSense. Advertisers will be able to bid, through an auction system, for ad placement on…
