MarketingVOX: For a short time yesterday Verizon refused to allow Naral, a pro-choice group, to use its network for abortion-oriented text alerts, reports ClickZ.
The group was previously refused the ability to use a short code on Verizon’s system, despite other carriers having allowed it.
The com…
Archive for September, 2007
Friday, September 28, 2007
Verizon Waffles on Restricting Abortion Rights Texters
Halo 3 Posts $170M in First Day, Beating Top Blockbuster Film
MarketingVOX: Exceeding expectations, Microsoft’s Halo 3 video game posted US$ 170 million in its first day, beating the top movie opening weekend of all time, Spiderman 3 at $151 million, making it “the biggest day in entertainment history,” according to Microsoft.
The Xbox 360 game launched Tues…
Gay, Lesbian, Bisexual and Transgender Adults Penalize GLBT-Unfriendly Biz
MarketingVOX: Nearly one in four (24 percent) of gay, lesbian, bisexual, and transgender (GLBT) adults say they have switched products or service providers in the past 12 months because they found a competing company that supports causes benefiting the GLBT community.
This occurred when factors su…
TheFind Launches Green Shopping Search Engine
MarketingVOX: TheFind has launched a shopping search engine, dedicated to “green” goods and brands.
TheFindGreen.com locates “organic products, products developed using ecologically conscious processes, or those offered by retailers who are actively committed to preserving the environment,” accord…
Environmental Issue Buzz Leaps 169 percent from Last Year
MarketingVOX: Prolonged online buzz about the terms like “green” and “sustainability” suggest that heightened awareness of environmental issues is more than a passing fad, according to a Nielsen BuzzMetrics report on consumer-generated media, writes MarketingCharts.
Buzz about the term “sustainabi…
PSAs Finally Join the Online Community
MarketingVOX: Non-profits are slowly adapting their advertising and marketing to the new media world, shifting dollars to online, reports The New York Times.
Organizations such as the Partnership for a Drug-Free America and others are launching micro-sites and other ventures to try and reach their…
YouTube Launches Nonprofit Program
MarketingVOX: YouTube has announced the debut of YouTube’s Nonprofit Program at the Clinton Global Initiative.
Under the program, registered nonprofits get a premium channel on the site with enhanced features, such as taking donations with no processing costs, thanks to the new Google Checkout for…
Sony Music Weds imeem for Online Streaming, Expands to Ad Support
MarketingVOX: Today imeem, a music-oriented social media network, and Sony BMG Music announced a content agreement for the US and Canada.
imeem customers now have access to Sony’s digital catalog of music and video – all of which will be free for streaming with ad spport.
Bring Your (Inner) Child to Work Day
When it comes to curiosity and creative problem solving, kids have the process down pat. They are expert problem solvers. (Only a kid can transform an over-sized box into a lunar lander!) Having this imagination around the office can be pretty handy. But how can you make this happen without breaking…
It’s Not About You
Lois Kelly, author of Beyond Buzz and principal of Foghound, recently posted something rather profound on her blog. In a recent meeting, Mike Lundgren, Creative Technology Director for interactive agency VML, made a comment that made me sit up in my chair when I first read it….
“It’s not about h…
