MediaBuyerPlanner: As the entertainment industry attempts to work with mobile carriers to push entertainment content to users, Hollywood and others have complained that the cellular companies ask for too large a cut.
Entertainment companies also vie against each other for visibility on the decks o…
Archive for September, 2007
Monday, September 24, 2007
Universal Dives Solo into Mobile Pool
Estee Lauder, Mustang Partner for ‘Mustang Fragrances’ Sweeps
MediaBuyerPlanner: Estee Lauder is launching a monster radio campaign for its Mustang Fragrances, based on a sweepstakes that offers consumers a chance to win a VIP weekend during the Ford 400 Championship at the Miami Speedway.
The campaign will include 30-second spots that will air in all 50 sta…
Nielsen to Networks: Help Us Identify Ads
MediaBuyerPlanner: As networks and syndicators increasingly adopt unusual tactics in their efforts to retain audiences straight through commercial breaks, Nielsen is having difficulty tracking the new forms of advertising for its commercial ratings data.
New spots sometimes deviate from the kind o…
Snipes, Bugs and More Degrade TV Viewer Experience
MediaBuyerPlanner: Television networks are beginning to introduce new ad content in the bottom third of the TV screen – content that appears during a program rather than during traditional advertising time.
ABC ran a test in July of using icons in the lower right hand corner of the screen that dir…
Nearly 3 of 10 Online Adults Visit Local TV Websites
MarketingVOX: Some 27 percent of US online adults have visited a local TV website in the previous 30 days, though the top 15 markets overall are not well-represented among the markets with the highest percentage of TV-website visitors, according to (pdf) recently released findings from a survey by…
Google Prospects Pacific Ocean for Unity Broadband
MarketingVOX: Communications Day recently drew attention to Google’s plans to set a broadband cable infrastructure under the Pacific Ocean.
The Unity project is slated for completion in ‘09 and is a collaborative effort between Google and several unnamed telecoms.
Unity was first revealed at a Sin…
Online Games to Generate One-Third of Game Revenue by 2011
MarketingVOX: The global online games market, worth US$ 4 billion, is expected to triple in the next five years, according to the latest Strategy Analytics outlook for the global online games market, reports MarketingCharts.
The report, “Online Games: Global Market Forecast,” notes that the rapidl…
Departure Brings New Media to Old Market
MarketingVOX: Art Bradshaw and Emily Rex, two ad veterans, have partnered to create a “progressive” ad agency called Departure.
The purpose of Departure is to address new media, new conceptual approaches, and new ways of building brands around the changing market.
Departure’s offices are located i…
In the UK, ‘Cyber Bullying’ Will Not Be Tolerated
MarketingVOX: A UK government study recently revealed that a third of students, aged 12 to 15, have encountered some form of cyberbullying. Teachers in the country are now being given guidelines on how to fight it.
According to the BBC News, “Examples [of cyber bullying] include threats, intimidat…
Online Ad Market Likely to Survive Problematic Economy
MarketingVOX: Despite the problems facing the US economy as the subprime mortgage crisis spreads, online advertising is expected to continue growing, reports The Financial Times.
While cost-cutting pressure would seem to betray a hostile economic environment, experts say it could actually speed up…
