MarketingVOX: Microsoft has selected Datran Media to handle its email marketing worldwide.

The tech giant will use Datran's StormPost platform to handle its communication efforts. It will start by using StormPost for upcoming Hotmail offers and newsletters, according to DM News.

The two also collaborated on building an email inventory management system that allows ad sales team to sell inventory to different segments. The new system will now offered by all Datran clients.

Related stories:

• Datran Media Acquires Ad Delivery Firm Chintano
• Datran Launches Email Ad Market