B.L.

First, it is very nice to see others using Seinfeld in their marketing blogs (I use Seinfeld at least once a week in my blog…I think I may have a problem).

Anyway, I have not seen the ad that you are referring to, but I would agree with you that an ad cannot distract from the product (The person in the ad can not have "hooks for hands" either - See, there I go again with the Seinfeld).

The copy, the colors, the layout, etc. must all work in concert to support and build the brand.

Here’s my question to you: If “Man Hand” was not in the ad, would you have even noticed the ad? If not, then Palm has another problem…invisibility.

Great post!

I would have noticed the ad because it had a picture of a hand-held device with the Internet on the screen.

But once I saw the hand, my attention was entirely diverted from the product. And I forgot it was a Palm until I looked at my notes.

Now when I think of them, my first thought is "creepy hand" not "cool device."

Don't worry, I won't use Seinfeld episodes on a regular basis. :>)

Sorry about that -- I just added the ad back in. It was dropped when I published earlier today....

That hand is creepy!

I wonder why they would let the hand be a distraction? The Palm is the main attraction, I would think. Maybe there is a market segment of people with creepy hands they are targeting. :-)

Neil - that's funny!

ann - the post certainly made very little sense when you couldn't see the hand! oh well, it's back now.