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MediaBuyerPlanner: Google Sites remained the top U.S. core search property in August, with more than 5.5 billion searches conducted, or a 56.5 percent share - up 1.3 points from July - according to comScore's monthly qSearch analysis, which also found that the Time Warner/AOL has surpassed Ask in search queries (via MarketingCharts).
Time Warner Network was the only other core search engine property to increase share - up 0.1 points, to 4.5 percent - with 441 million searches, comScore said.
(See a chart of the comScore data here, as well as the Nielsen/NetRatings version here.)
According to comScore's recently introduced expanded search report, the largest gains in search volume were recorded by YouTube and Craigslist, with 9.0 percent and 7.6 percent increases, respectively.
Core Search Rankings
Behind Google Sites in August, Yahoo Sites ranked second with 23.3 percent, followed by Microsoft Sites (11.3 percent), Time Warner Networks (4.5 percent) and Ask Network (4.5 percent).
Nearly 5.5 billion core searches were conducted at Google Sites during the month - a 1.6 percent increase in volume from July. Time Warner Network, assisted by gains at AOL, gained in query volume, with a 1.2 percent increase to 441 million searches.
Expanded Search Rankings
In the August 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 6.8 billion searches.
Yahoo Sites ranked second with nearly 2.5 billion searches, followed by Microsoft Sites (1.1 billion), Time Warner Network (937 million) and Fox Interactive Media (571 million).
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