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MediaBuyerPlanner: Local CBS stations in markets such as Miami, Philadelphia, Chicago, Boston and Denver have invited students, parents and teachers to screen the network's new reality show, Kid Nation, at elementary schools.
The network has opted against making copies of the first show available to critics and has instead chosen to attempt to build buzz by setting up screenings for its target audience, kids themselves, writes Variety.
Variety points out that by linking the screenings to local stations, those stations have a good excuse to do news stories about the screenings, which could further boost buzz for the show.
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