MediaBuyerPlanner: Unless radio makes an aggressive push into the digital space, double-digit growth is likely a thing of the past, according to SNL Kagan’s new Media Trends 2007 report on the media industry.
While radio will benefit from political spending in the next year, that will not be enoug…
Archive for September, 2007
Friday, September 28, 2007
SNL Kagan: Radio Must Embrace Digital or Face Harsh Reality
Welcome Emails on the Rise from Top Retailers
MediaBuyerPlanner: Seventy-two percent of major online retailers are regularly sending out welcome emails this year, up from 66 percent last year, according to a new study by the Email Experience Council (via DM News).
Most retailers deliver their welcome emails within 10 minutes of sign-up; 19 pe…
This Year, the CW Is a Network to Watch
MediaBuyerPlanner: Media buyers say that the CW, which had a disappointing first season, has made a lot of smart moves, improving its line-up and supplying shows not found on any other broadcast network.
The network this season is expanding upon the WB’s model of targeting young women by adding yo…
‘Kid Nation’ Receives Lukewarm Reception
MediaBuyerPlanner: After two outings, CBS’s Kid Nation has averaged a 1.8 in the kids 2-11 demo. That’s more than double what CBS averaged the week ended Sept. 23 in the same demo.
The second episode, airing against a special edition of ABC’s popular Dancing with the Stars, slipped 16 percent from…
PRISM In-Store Measurement Moves Closer to Reality
MediaBuyerPlanner: Nielsen In-Store will wrap up its nationwide trial of the in-store PRISM measurement service in December, and syndicated data will be available sometime in 2008, according to the company.
The PRISM service is being developed by Nielsen in conjunction with the In-Store Marketing …
Retail Ecommerce Sales in Q2 Up 6 percent from Q1
MarketingVOX: US retail ecommerce sales for the second quarter of 2007, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, was $33.6 billion – an increase of 6.4 percent (+/-0.8 percent) from the first quarter of 2007, according to estimates from th…
Playboy Gets Mobile Site with Ads, Thanks to Quattro
MarketingVOX: Playboy has partnered with Quattro Wireless to launch a mobile site featuring non-nude photos and interviews of Playboy playmates, reviews and other features content.
Most of the content is synced to the Playboy website, which makes regular updates made possible by Quattro’s GetMobil…
Microsoft Launches Set of Extenders for Vista
MarketingVOX: Microsoft is prepping a line of media extenders that beam content from Vista-powered PCs to home entertainment centers, just in time for the holidays, reports the Seattle Post-Intelligencer.
Linksys, HP, D-Link, and Niveus are launching extenders for Microsoft, with prices starting a…
Consumer Confidence Index Declines Again, Near Two-Year Low
MarketingVOX: The Conference Board Consumer Confidence Index, which had declined in August, fell even more in September and now stands at 99.8 (1985=100), down from 105.6 in August, The Conference Board reports (via MarketingCharts).
Moreover, The Present Situation Index decreased to 121.7 from 13…
AIM Leaves Internet Explorer Users Open to Coding Assault
MarketingVOX: All incarnations of the old-school AOL Instant Messenger have a gaping security hole that lets anyone who sends a message able to running commands and exploit Internet Explorer.
AOL announced its latest beta is impervious to assault after implementation of a new patch, but ZD Net’s Z…
