|
MarketingVOX: Audiences for print, online and events will be listed together for what is allegedly the first time ever in this week's Audit Bureau of Circulations release.
The Guardian reports that the average circulation of magazines proffered by the BBC and IPC Media will be featured alongside audience figures for other platforms, which common practice among newspaper publishers but unheard-of in the magazine world.
CEO Chris Boyd of the Bureau pointed out, "It has never been so important for media owners and buyers to consider full brand reach when making decisions […] The report enables media owners to offer agencies and advertisers verified, cross-platform data in an increasingly complex market - something that will become ever more important."
BBC Magazines will be the first to make the move. The firm also audits event attendance, in addition to online and print.
Its report, which will cover the period between January and June, will include circulation for seven magazines, attendance figures for four events, and user data for two online platforms.
Related stories:
|
