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MediaBuyerPlanner: SeeSaw Networks of San Francisco has expanded its place-based network of screens on the campuses of colleges and universities with the addition of University Network and Zilo Networks. SeeSaw's screens can now be found in and around 469 colleges and universities in all 50 states, writes Media Life.
SeeSaw's digital screens - which range from 27-inch to 50-inch - can be found in student unions, recreation centers and dorm rooms, as well as in grocery stores, bookstores, bars, restaurants, gas stations, travel centers and specialty stores in areas surrounding a campus. Content runs in loops of 6 to 10 minutes. Half of the time is dedicated to content, with the other half made up of ads and info about campus events. Sponsor ads run 15 or 30 seconds.
According to Los Angeles-based research firm OTX, 70 percent of 18- to 24-year-olds report that they pay attention to out-of-home digital advertising, while 27 percent claim to have made purchases or taken action because of such advertising.
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