MediaBuyerPlanner: Now that CBS Radio’s WCBS-FM has returned to its popular Oldies format, it is bringing back a number of its on-air personalities who had left the station when the station from Oldies to the Jack format. Three DJs are now back, including Don Reed, who hosts Sunday night’s Radio G…
Archive for August, 2007
Wednesday, August 29, 2007
WCBS-FM’s Oldies DJs Return to Popular Station
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Communications Revenue Shrinks as Convergence Expands in UK
MediaBuyerPlanner: Increased convergence of communications services and technologies in the UK is changing the shape of the communications sector, in particular industry revenues – for TV, radio, and telecommunications and broadband – according to the 2007 edition of Ofcom’s annual “Communications…
NBC U Expands in Europe, Asia with Sparrowhawk Acquisition
MediaBuyerPlanner: In its continuing bid to move into high-growth business areas and move away from businesses that are slower growth, NBC Universal has acquired a group of international cable television channels owned by Sparrowhawk Holdings of London.
This is the first deal NBC U has closed sinc…
AT&T’s Media Account Goes Into Play
MediaBuyerPlanner: AT&T’s $3.4 billion media account is going into play, and the telecom giant said that it expects to complete the review by the end of the year.
The move will consolidate all of AT&T’s media planning and buying into one shop and, as such, is part of the company’s efforts to maxim…
comScore Launches qSearch 2.0, Issues New Search Data
MediaBuyerPlanner: comScore last week launched qSearch 2.0, the second generation of its search measurement service, and also released revised and new search-related data from the updated service, reports MarketingCharts. The change is in response to search’s having become more ubiquitous across t…
TargetSpot to Open for Streaming Radio Ads
MarketingVOX: With a number of broadcasters already on board, TargetSpot is rolling its radio ad marketplace out to all, reports ClickZ.
TargetSpot delivers ads to streaming audio that come as pre-roll or in-stream ads of various lengths. Those spots come coupled with banners that appear in the me…
The Twilight of Dial-Up: Earthlink Cuts 900 Employees
MarketingVOX: Earthlink is cutting 900 employees – nearly half its workforce – due to subscriber loss.
In the past year alone, Earthlink has seen 1 million subscribers depart and has posted four straight quarterly losses, boosted by spending on new wireless services, according to Bloomberg.
The co…
American Eagle Creates Online Entertainment Channel
MarketingVOX: Hipster retailer American Eagle has launched a division to create entertainment content for online and interactive media, reports Variety.
The new unit, dubbed 77E, will produce original series for the retailer’s website as well as content for events it sponsors. Some of that could e…
Optimost Launches Web Optimization for Alternative Devices
MarketingVOX: New features for Optimost include automated tracking and targeting based on browser, operating system and a range of devices, including the iPhone and the Nintendo Wii.
The new features for the web optimization solution will allow Optimost customers to change strategies based on how …
Marketers Get Wise to Wii Parties
MarketingVOX: Video game demographic activity has evolved, from teenage boys locked in the basement for hours in game-swathed solitude, to mass audiences now playing together.
According to Advertising Age, new consoles like the active Nintendo Wii and games like Guitar Hero encourage people to hos…
