MarketingVOX: Microsoft is planning on making its newest version of Works, the home productivity suite, free and ad-supported.
According to TechCrunch, the software will be based on older versions of Microsoft Office and will include a version of Word, PowerPoint and Excel. The move will put Micro…
Archive for August, 2007
Wednesday, August 1, 2007
Microsoft Works Will be Free, Ad-Supported
Disney Buys Virtual World Club Penguin for $350 Million
MarketingVOX: Disney has bought social network/virtual world for tweens Club Penguin.
According to Next Gen, Disney has bought up all outstanding shares of site operator New Horizons Interactive for $350 million, and plans on doubling that amount over the next couple years once Horizons hits “pred…
Careful What You Pink For
More men are buying female-targeted skincare, beauty products and treatments, according to Forbes and Brandweek. These guys are the brave ones.
They need to be bold enough to stand at the department store make-up counter or peruse the night creams in the drugstore aisles – both very female environ…
The $64 Question
I heard a statistic today that the average consumer only visits seven Web sites on a regular basis. So the prevailing "venture capital wisdom" (an oxymoron) dictates that if you have a Web site, you need to be one of those seven. Evidently, we all have a handful of sites that…
My 2007 Marketing Predictions Were Half Right: On to 2008…
Predicting the future is the fun part of being a pundit, and a necessary part of giving advice to corporate clients. Thinking about 2008 and beyond, I took a look at my predictions for 2007. Seven months in, I was half right.
1. 2007 will be the year of collaboration and intellectual partnership,…
