MarketingVOX: Marketers looking to reach casual gamers online, take note: puzzle games, particularly number puzzles, are the most popular, according to entertainment site Zango.
MediaPost reports that out of Zango’s 20 million users, five puzzle games comprise the site’s 10 most popular games.
Gam…
Archive for August, 2007
Thursday, August 30, 2007
Zango: To Reach Casual Gamers, Number Puzzles Work Best
UK Online Population at Its Peak, Despite Summer Holidays
MarketingVOX: Despite the onset of the summer holiday season, when media consumption decreases as people leave homes and offices, the total UK online population in July reached its highest-ever figure – 31.8 million unique visitors – according to comScore’s World Metrix audience ratings service, r…
The Big Brand Sell-Off
Whoever heard of multinational consumer product companies divesting themselves of category leading brands? Rumors have been flying for some time in business circles about CPG giants Kraft and P&G doing just that. In a recent Advertising Age article, Billion-Buck Brands on the Block, it seems this is…
Lysol Promotion Offers $5 Off a Pediatrician’s Visit
As part of its “Disinfect to Protect” campaign, Lysol recently launched a promotion that rebates families $5 for visiting their pediatricians. Now, I’ve heard everything. By buying two different Lysol products, you can now save 5 bucks on your kid’s next annual check-up.
OK, call it my socialized …
$52,500 Handbag: Is This the Way to Boost a Brand?
Louis Vuitton has created a Tribute Patchwork Handbag priced at $52,500. It is created by dissecting 14 already pricey Louis Vuitton bags and rebuilding them into one bag as an iconic symbol of the brand.
Here’s a photo, below. What do you think?
Milton Pedraza, chief executive of market-research …
Wednesday, August 29, 2007
Study: Video Gamers Valuable for Advertisers
MarketingVOX: As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the “gamer market” is a valuable option, according to BIGresearch’s Simultaneous Media Survey (SIMM 10) of 15,439 consumers, MarketingCharts writes.
“Gamers are a diverse group of pe…
Who Figured? Kids Like Math More Than Reading and Writing
MediaBuyerPlanner: Asked to pick their favorite subject in school, 25.4 percent of children age 6-11 choose math, according to data from Mediamark Research Inc. (MRI), reports MarketingCharts.
Art is a close second, with 22.7 percent of children naming it as their favorite subject; reading is a di…
Advertising Gets High with Ryanair Ads
MediaBuyerPlanner: Airlines are offering an increasing number of ways for advertisers to reach travelers while they’re in the air. US Airways and AirTran both recently began selling ads on napkins and on stickers that can be found on open tray tables. European low-fare carrier Ryanair sells ads on…
UPS Pushes Paperless Billing, Sort Of
MediaBuyerPlanner: With less than one percent of UPS’s small- to medium-sized business customers using the electronic billing option, UPS recently surveyed its customers to find out what would make them make the switch away from paper. What they discovered was that the primary motivator would be t…
ABC Offers Fall Preview Shows to Affiliates
MediaBuyerPlanner: ABC has created a series of half-hour specials that preview its new fall shows and some of its hits, and will be offering the specials to its affiliates in upcoming weeks. Affiliates have week-long windows in August and September in which to air the specials exclusively. After t…
