MarketingVOX: ThisNext, the “social shopping” site that turns user reviews of products into a social network, has just added a new feature that Wired’s Epicenter calls “a marketers wet dream.”
The feature is called ThisWorld, and it uses Google Maps to display what visitors have purchased around t…
Archive for August, 2007
Thursday, August 9, 2007
Social Shopping Site ThisNext Dubbed ‘Marketer’s Wet Dream’
Datran Media Acquires Ad Delivery Firm Chintano
MarketingVOX: Ad delivery company Chintano has been acquired by Datran Media.
Earlier this year Datran launched EO.com, an online exchange platform for the buying and selling of CPA ad inventory. Chintano’s system would add a more robust component to Datran’s existing offerings, bringing both disp…
Rapid Growth in Online Credit Card Services – Up 57 Percent
MarketingVOX: The use of the internet for credit card account management has increased significantly, with customers visiting card issuers’ sites 57 percent more often to service accounts in 2006 than in 2005, according to a comScore study of online credit card services.
The increase follows a sim…
Hearst Buys E-commerce Site Kaboodle
MarketingVOX: Hearst has announced it will buy e-commerce recommendation site Kaboodle, reports The Wall Street Journal.
Hearst plans to integrate the site into its stable of magazines. That would include creating pages for items featured from those magazines, as well as plans to introduce product…
UpNext Allows Users to Rate, Explore Virtual Manhattan
MarketingVOX: A virtual rendition of Manhattan is now live, thanks to Upnext.com, a new site with social features that invite users to explore and review the city’s plethora of shops, restaurants and venues in 3D.
According to PSFK, the natural transition from map-based review sites like CitySearc…
In-Game Ads Can Increase Brand Familiarity 64 percent, Purchase Consideration 41 percent
MarketingVOX: Advertising within highly engaging gaming experiences have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands, according to a Nielsen Entertainment study conducted for Microsoft’s Massive Inc., MarketingCharts reports.
The research sh…
Copyright Owners Enlist Humans to Police YouTube
MarketingVOX: Awaiting promises from Google to implement a content filtering system, copyright owners like Viacom are hiring actual people to identify infringing material on video-sharing sites like YouTube.
According to The Wall Street Journal, a company called BayTSP has hired about 20 analysts …
America’s Finest News Source Comes to MySpace
MarketingVOX: MySpace has signed an agreement to syndicate content from satirical news site The Onion, reports MediaWeek.
The Onion already provides exclusive content for publication on MySpace. These ranges from video features, to a title profile page complete with a blog by the editor.
Related s…
Nokia Taps JWT as Global Marketing Agency
MarketingVOX: Nokia, the world’s largest maker of mobile phones, has tapped JWT as its global marketing agency.
According to Reuters, JWT will act as the ringleader, localizing all of its global campaigns and coordinating with the agencies Nokia is working with.
Nokia’s Mobile Phone unit currently…
Study: Hapless Drive For Studies Leads to Poor Data
MarketingVOX: A new study contends that research methodology for advertiser surveys is flawed, reports ClickZ.
According to the Online Research Quality Council, the scrambling for research data has created a cottage industry that produces questionable results. Unreliable – and unreproducible – dat…
