MarketingVOX: Office Depot has partnered up with mobile website operator go2 to create a site that grants handheld consumers access to store specials, mobile coupons and a store finder, reports DM News.
The site can be accessed at wap.go2OfficeDepot.com on web-enabled phones.
Go2 has worked with M…
Archive for August, 2007
Thursday, August 30, 2007
Office Depot Launches Mobile Site
Survey: South Asian Americans Seek Entertainment and News Fare Online
MarketingVOX: While on average it spends twice as much on cable and satellite TV, the South Asian population also has a strong interest in online content from the channels they pay for, such as HBO, according to a survey by Global Advertising Strategies, reports AdWeek.
Other findings suggest Sou…
Tribal Fusion Introduces Dynamic Ads
MarketingVOX: Tribal Fusion is the latest ad deliverer to offer dynamic ad assembly and delivery, reports ClickZ.
Like Yahoo’s recently-launched SmartAds, Tribal’s Dynamic Ads allow advertisers to upload ad elements such as different types of backgrounds, text styles and more to the Tribal system….
Magnify Introduces Video Ad Network
MarketingVOX: Magnify.net is launching a video-centered ad network, reports TechCrunch.
The newly launched AdShare Network beta gives video channels managers the chance to monetize their properties.
Magnify’s channels are built on user activities. Mainly users pull videos from other video sites. T…
Dot.Tunes Streams iTunes Library Free of Charge
MarketingVOX: Users of iTunes are now able to share their music library with the world, thanks to a free application called Dot.Tunes.
The application turns music libraries into SQL databases, allowing friends with a password to stream on their own computers. The application includes an AJAX-based…
Yahoo Local, Maps Now Open to Dex Advertisers
MarketingVOX: Advertisers through R.H. Donnelly now will also gain distribution on parts of Yahoo’s network, reports ClickZ.
A deal between Donnelly and Yahoo expands an existing one to put Donnelly advertisers on Yahoo’s featured, enhanced and business listings, the latter also on Yahoo Maps. Few…
Sponsors Flock to Niche Web Programming
MarketingVOX: Advertisers are increasingly turning to niche online video to deploy video ads, reports The Wall Street Journal.
With inventory on TV sites scarce, and lingering fears of advertising on user-generated videos, professional channels like Geek Entertainment TV provide an attractive alte…
Google Evangelist Rejects UK Party’s Call to Regulate Web Content
MarketingVOX: During a recent interview on BBC Radio 4, Google’s Vint Cerf, Chief Internet Evangelist, rejected calls from Britain’s Conservative Party to impose controls on what is uploaded to the web.
The Conservative Party put YouTube in disfavor since young people can readily access videos of …
CondeNet, MSNBC Agree to One-Sided Content Sharing
MarketingVOX: In the latest of what is rapidly becoming a trend, CondeNet and MSNBC have signed an online content-sharing deal, reports Advertising Age.
MSNBC previously hosted a blog from CondeNet’s Concierge.com. Now over a dozen Conde magazines and sites will be producing content for the news n…
Spacelift Tempts MySpace Hangers-On with Neat Facebook Aesthetic
MarketingVOX: A new app called Spacelift enables users to use MySpace with the pleasing Facebook aesthetic.
Spacelift lets users import pieces of their MySpace profiles into Facebook accounts within the site’s structural parameters. MySpace comments are converted into the “Facebook Wall,” top MySp…
