MarketingVOX: Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.
According to DM News, the report polled 75 percent of UK email service providers and found that while direct mail spending grew, volumes decreased, due to b…
Archive for August, 2007
Wednesday, August 22, 2007
Email Marketing Surpasses Direct Mail in Britain
Study: Parents Help, Sex Can Harm, and Spirituality Benefits Youth Happiness
MarketingVOX: The findings of a seven-month study into happiness and young people – how happy they are, what makes them happy and what they’re doing to ensure happiness – are being released this week by Viacom’s MTV Network and The Associated Press, MarketingCharts reports.
Overall, the study show…
The Dark Side of Evangelism
Ann let me know about a Twit from Michael concerning several evangelists for the V1, a three-wheeled alternative energy vehicle, organizing themselves and attacking a blogger that they felt painted their beloved V1 in a negative light.
While this movement to “defend the honor” of the V1 no doubt m…
What Can We Learn from the Skype Outage?
Technology spoiled us. We’re used to things being always on and for the most part, they are. Last week Skype users found themselves unable to login in to their accounts – and thus make or receive calls – for the better part of two business days. When I wrote about it on Friday, I…
Slow Moving PR Department Could Cause Whole Foods More Harm
So this is what mainstream media (MSM) means when they say “the company was not available for comment at press time.” Pretty reckless of Whole Foods PR department if you ask me.
The video below, about shopping at Whole Foods, is part of a what appears to be a meme called The WTF!!? Network that is…
Tuesday, August 21, 2007
‘ViewNews’: How Newspapers Are Winning the Eyeballs of Young Americans
Recently for Marketing Voices, a podcast I host for PodTech.net, I interviewed Kevin Anderson, the blogging editor for The Guardian, based in London, which is the largest daily newspaper on the web. This paper posted one of the first blogs in 2001, and to me it represents one of the most forward…
Marketing a Green Business
The increasing impetus to green up corporate modus operandi has companies scrambling to find ways large and small to protect the environment–and to position their businesses to connect with like-minded customers. Let’s face it: it makes good business sense to do this, and it’s the right thing…
Monday, August 20, 2007
Consumers Sip, Rather than Gulp, Green Kool-Aid
MediaBuyerPlanner: Some 34 percent of consumers say they are much more concerned about environmental issues today than a year ago, but only 22 percent of consumers say they believe they can make a difference regarding the environment, according to Going Green, a new report from Yankelovich, writes…
Study: Agency Size Matters Little to Marketers
MediaBuyerPlanner: There’s a significant disconnect between marketing agencies and their clients’ decision-makers, according to Rainmaker Consulting’s “Intelligent New Business Survey,” which examines how US marketing communications agencies best engage with prospective clients to win new business…
In Mobile Advertising, Users Expect Something in Return
MediaBuyerPlanner: Despite growing opportunities for mobile advertising, ads on mobile internet and TV services are deemed “irritating” by consumers, according to a new study by Universal McCann (via MarketingVox).
Recent reports also suggest the world’s 2 billion mobile users are turned off by ta…
