MediaBuyerPlanner: This year, internet ad spending in the U.S. will outpace radio, according to a new report from eMarketer. Online spending has already overtaken radio in the U.K., writes Media Life.
The eMarketer forecast predicts that online ad spending will hit $21.7 billion for 2007 – $1.3 bi…
Archive for August, 2007
Thursday, August 30, 2007
U.S. Web Spending to Surpass Radio in ‘07
50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren
MediaBuyerPlanner: Nearly a third (31 percent) of adults surveyed indicated they had children or grandchildren under 18 who played family-friendly “casual” computer/video games – puzzle, word and simple action games – in their home, according to what PopCap Games said is the largest survey of play…
WIF/GM Alliance Seek Robust Discussions with Online Mag
MediaBuyerPlanner: A new online magazine has been launched by General Motors and Women in Film that is aimed at women in the media industry, and which hopes to “provoke robust discussion and fresh thinking,” according to a letter from the editor.
The magazine, Traction, will encourage dialogue “wi…
Place-based Networks Seek TV Sales Talent
MediaBuyerPlanner: Some of the biggest place-based advertising networks are seeking sales talent from TV and the larger ad agencies, writes MediaPost.
Chris Kager, formerly president of The Media Group, has moved to ProLink Solutions, a network which delivers advertising to GPS video screens on go…
FBR Agrees to Four More Years of High-Flying Golf Event
MediaBuyerPlanner: The FBR Open in Phoenix is one of the richest and best-attended golf events on the PGA Tour, and Friedman, Billings, Ramsey Group is expected to announce that it has signed on for a four-year extension of its namesake sponsorship.
The event has been sponsored by the Arlington in…
Online Video Viewers Prefer News Clips, Shorter Ads
MediaBuyerPlanner: Most consumers – 62 percent – are viewing video online, and contrary to popular opinion those viewers are not just young adults viewing user-generated videos, according to a bi-annual video study from AOL’s Advertising.com, which sought to analyze online video viewing and respon…
‘Rachael Ray’ Loses Publisher to Conde Nast’s WWD
MediaBuyerPlanner: Yet another move in executive swapping between the Reader’s Digest Association and Conde Nast has been announced, with the publisher of the RDA title Every Day with Rachael Ray – Christine Guilfoyle -? jumping ship to head over to Conde Nast’s Fairchild Fashion Group, where she …
DIRECTV and WOW! Lead in Cable/Satellite Customer Satisfaction
MediaBuyerPlanner: DIRECTV ranks highest in customer satisfaction in three US regions, and WOW! ranks highest in one, among cable and satellite providers, according to the J.D. Power and Associates 2007 Residential Cable/Satellite Satisfaction Study, released earlier this month, MarketingCharts re…
Nielsen Says Commercial Minutes Ready for Prime Time, Clients Demur
MediaBuyerPlanner: Nielsen’s commercial ratings are no longer in the evaluation phase and have officially become the currency of the TV advertising marketplace this week, but according to a letter circulated by Star Media Enterprises – a reprocessor of TV ratings for Nielsen clients – the new rati…
Unnamed News Corp/NBC Video Site Finally Christened ‘Hulu’
MediaBuyerPlanner: After months of speculation, hype and news, the unnamed video portal in development by News Corp. and NBC finally has a name, reports AdAge (via MarketingVOX).
The site will be called Hulu.com, which executives say they chose because it sounded fun and rhymed with itself.
Hulu w…
