MediaBuyerPlanner: The northeastern region of the U.S. is leading the country in the rollout of HD Radio.
An analysis from BIA Financial Network shows that 13.8 percent of stations in the Northeast are using the digital radio format, writes Radio World. The south-central states lag, with only 7.8 …
Archive for August, 2007
Monday, August 27, 2007
Northeast Tops in HD Radio Rollout
Study: Americans Reach Environmental Turning Point, Companies Must Catch up
MediaBuyerPlanner: The vast majority (87 percent) of American consumers agree they are seriously concerned about the environment – and most (73 percent) are looking to the federal government to strengthen their enforcement of green regulations – according to the 2007 GfK Roper Green Gauge study by…
Cars and Drivers Act as Ambassadors, for a Fee
MediaBuyerPlanner: An increasing number of companies are paying individual car owners to wrap their vehicles with an ad, drive the vehicles as usual, and occasionally act as a brand ambassador. FreeCar Media, a Los Angeles ad agency, claims to have a database of more than a million car owners will…
Wall Street: Political Spending to Bring Record $2 Billion to TV
MediaBuyerPlanner: Wall Street analysts are saying that TV stations could see a record $2 billion to $3 billion from the 2008 election cycle, up from $1.6 billion in 2006 and just $900 million in 2004, Reuters writes. Radio broadcasters, too, are looking to see billions more in advertising dollars…
Industry Chatter Places Imus at ABC
MediaBuyerPlanner: Don Imus has settled with CBS Radio and is now a free agent, and radio industry insiders and Wall Street analysts alike are pegging Citadel’s ABC Radio Networks as the likely landing place of the controversial talk show host, writes The New York Post.
Citadel CEO Farid Suleman u…
Editorial Change-ups Mount at ‘Maxim’
MediaBuyerPlanner: Men’s Journal editor James Kaminsky will take over the newly created role of editorial director at Maxim magazine. Kaminsky served at Maxim from 1992 until 2002 as executive editor, writes DM News.
Ken Brownridge, CEO of Alpha Media – which now owns Maxim, Stuff and Blender – wo…
UK Consumers More Connected: Web, Mobile Use Up; TV, Radio Use Down
MediaBuyerPlanner: UK consumers now spend 50 hours per week on the phone, surfing the internet, watching television or listening to the radio, according to the 2007 edition of Ofcom’s annual “Communications Market Report,” which reveals new trends in the UK’s 50 billion pound ($100 billion) electr…
Nielsen Deep-Sixes Its Hispanic Television Index
MediaBuyerPlanner: Nielsen is scrapping the Hispanic Television Index that it created 15 years ago to measure the size of Hispanic audiences. The ratings giant will now have only one source for national ratings – its influential people meter survey, which includes about 1,400 Latino families.
Lati…
Cranium Expands Into Digital Thinking
MarketingVOX: Game and puzzle maker Cranium is looking to extend its reach to digital audiences, reports the Seattle Post-Intelligencer.
The company has partnered with Ubisoft Entertainment to created a Nintendo Wii-ready game titled, at least tentatively, Cranium Kabooki. The game is expected to …
CrowdStorm Relaunches With Consumer, Corporate Mix
MarketingVOX: Shopping comparison site CrowdStorm has relaunched with a wealth of new content and features.
Where the original version of the site was primarily built on user reviews, the new offering incorporate those reviews with listings from Amazon, eBay and other sites. Users get recommendati…
