|
Nuts, this is nuts! Anyone who's an early adopter of the Apple iPhone is likely also to be a big user of their phone. So get ready for the bill coming your way - it might be in a box!
Here's the nutso-cuckoo U-tube video of Justine Ezarik, who's a graphic designer in Pittsburgh, opening up her 300-page bill!
AT&T sent her a detail of every text message and internet use. According to AT&T, this is the exception, not the rule. You can go online and opt into getting a summary bill or online bill.
But why make customers go through this in the first place?
Does anyone besides me think it funny that the company who's marketing everything "thin and small" ends up with customers being billed in a form that's big and boxy? Note to AT&T and other providers, think "i"bill.
|
Comments
Howdy Jeanne,
Interesting timing on this post, because I actually received a text message on my iPhone yesterday from at&t:
We are simplifying your paper bill, removing itemized detail. To view all detail go to att.com/mywireless. Still need full paper bill? Call 611.
So it seems at&t is listening to their customers - at least on this issue.
Problem solved.
Posted by: Spike Jones | 08.24.07
Spike,
Thanks for sending the update. What a relief for customers and trees!
Posted by: jeanne bliss | 08.24.07
That is strange that the *default* bill would be the detailed and expensive sort (to them) rather than the cheap one first -- with customers able to opt in to receive the big bill if they want it.
Why have a policy of wasting money (e.g., paper = money) if you don't have to do so?
Posted by: Neil Anuskiewicz | 08.24.07
Great post, Jeanne. I just linked to you on Marketingblurb.com. Having worked in the financial industry for many years and for AT&T for several years, I can't believe the default bill would be the itemized bill. I would like to think this must have been a mistake on the programming end by AT&T or a complete oversight. However, they had the boxes ready to package the lengthy bills and mail them, so perhaps it wasn't a mistake. Either way, I'm not surprised that they changed things quickly and will be sending summarized bills going forward. I do think Justine's video is hilarious. I love the iPhone commercial music!
Posted by: Susan Gunelius | 08.26.07