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MarketingVOX: Hearst Magazines will launch a website devoted to the celebration surrounding a Latina girl's coming of age, reports MediaWeek.
MisQuinceMag.com will featuring planning advice, tips and other information on quincea�eras, a family event for celebrating a girl's 15th birthday, comparable to sweet sixteens for the Latin community. The site will host video, celebrity interviews and a place for reader-submitted content as well.
Hearst decided to launch the standalone site after a special interest insert in a number of its teen titles became a success. There will also be some social-networking functionality on the site.
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