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MediaBuyerPlanner: B-to-b ad pages dropped 3.3 percent through the first five months of 2007, while total advertising revenues for business media slipped 1.9 percent, according to figures released by American Business Media.
Some categories, such as architecture/design & lighting sector - which jumped 14.4 percent - posted gains in revenue through May of 2007, writes MediaPost. ABM president-CEO Gordon Hughes says that, while the May numbers are "not what we hoped they would be," the year-to-date numbers show that magazine revenues are remaining relatively steady. He also pointed out that business media is expanding beyond print to include digital and event marketing at an ever-increasing pace.
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