As a self-employed marketer, I have lived and died by email for the past 10 years. It’s been at the center of my business and personal life for everything from sales to socializing. But over the past year or two, the daily flow of email has become totally unmanageable. Something had to be done. I…
Archive for August, 2007
Friday, August 31, 2007
I’m Winning the War on Email Overload: How Come I Feel Guilty?
Continue reading "I’m Winning the War on Email Overload: How Come I Feel Guilty?"
Tools to ‘Make Ideas Happen’
The month of September (especially Labor Day weekend in the US) signals the transition from summer, to hunkering down at school and work. Our goal? Return with renewed energy and to be more productive than ever. THE key to productivity is an organized approach* to getting things done. I have…
Thursday, August 30, 2007
CC’s Online Stations Hit High in Summer Months
MediaBuyerPlanner: Clear Channel Radio’s online unit had a strong summer. On-demand plays for the most recent week measured reached seven million, an increase of over two million in just five weeks and a 29 percent increase over its 12-week average.
Compared to the universe, including AOL, Yahoo,…
Visa to Consolidate $650 Million Media Account
MediaBuyerPlanner: Visa plans to consolidate its media planning and buying duties with a single agency and has invited four holding companies – Omnicom Group, WPP Group, Publicis Groupe and Aegis Group – to pitch, writes Adweek.
The consolidation is taking place in order to manage advertising spen…
NBC Puts Kink in Fox Winning Streak
MediaBuyerPlanner: NBC pulled its first weekly win of 2007 last week, and racked up its best week since the regular season ended in May. By doing so, it also managed to end Fox’s six-month winning streak, writes Media Life. The week was a particularly sour one for Fox, which cancelled Anchorwoman …
Washington Post Radio Airs Its Last, 3WT Talk Radio Steps In
MediaBuyerPlanner: The Washington Post and Bonneville International have decided to end their three-year content partnership for radio station WTWP, which aired on 1500 AM and 107.7 FM. When Washington Post Radio stops broadcasting at the end of September, Talk Radio 3WT, or WWWT, will take over, …
‘Resorts & Great Hotels’ Goes Quarterly, Gets Editorial Content
MediaBuyerPlanner: Bonnier Corporation is relaunching its premier luxury travel publication Resorts & Great Hotels. Known as “the connoisseur’s guide to the world’s best hotels and resorts,” the wish-book publication will relaunch in January 2008 as a quarterly. It will include integrated edi…
Out-of-Home Spending up 7.9%, Communications Leads
MediaBuyerPlanner: Outdoor ad spending grew 7.9 percent in the second quarter over the same quarter last year, according to the Outdoor Advertising Association of America.
Seven of the 10 ad categories tracked by the OAAA experienced growth in the second quarter. The fastest growing categories wer…
Sears, Camaro Tops for Product Placement Recognition, ‘Warm Fuzzies’
MediaBuyerPlanner: Nielsen has released its PlaceViews data for product placement in television shows, and found that, for June (the first month of data available), Sears and Camaro were the clear winners for network and cable, respectively.
Sears’ placement on ABC’s Extreme Makeover Home Edition …
CondeNet, MSNBC Agree to One-Sided Content Sharing
MediaBuyerPlanner: In the latest move in what is rapidly becoming a trend, CondeNet and MSNBC have signed an online content-sharing deal, reports Advertising Age (via MarketingVOX).
MSNBC previously hosted a blog from CondeNet’s Concierge.com. Now over a dozen Conde magazines and sites will be pro…
