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MediaBuyerPlanner: WashingtonPost.com has unveiled a website devoted to customized, hyper-local content, LoudounExtra.com. The site provides in-depth coverage of community-level news and events for Loudoun County, Virginia, a suburb of Washington, D.C.
Making use of user-generated content - including multimedia forms - to enhance traditional reporting, LoudounExtra.com is a vibrant, comprehensive resource that encourages visitors to drill deeply into the latest news, events, sports, local amenities and shopping deals in Loudoun County.
"With LoudounExtra.com, we�ve brought to the most local level conceivable the core characteristics of WashingtonPost.com: quality journalism, multimedia, reader engagement and involvement, as well as useful information databases," says Jim Brady, executive editor of WashingtonPost.com.
The homepage presents a large multimedia player screen for display of user-generated photos and videos that Brady hopes will contribute to the site's strong sense of community. Area residents are encouraged to submit stories, videos and photos via the "You Submit" section, with the chance of their photos will be featured on the homepage header.
Other LoudounExtra.com content includes searchable databases of events, restaurants and local institutions, email or SMS-based reminder services, and in-depth coverage of area school sports.
Local advertisers can choose to embed ads in stories, offer online coupons and special deals that can be targeted by consumer type or time of day, or sponsor entire sections within the site.
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