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MediaBuyerPlanner: Six Johnson & Johnson brands, which collectively spent about $135 million in measured media last year, are leaving the Interpublic Group shops McCann Erickson and Alchemy.
Three other J&J roster shops will divide the business, writes Adweek.
BBDO will get Splenda from Alchemy and Monistat and Stayfree from McCann. JWT will get Band-Aid and Reach from McCann, and K-Y will go to Mother from McCann. Three more brands currently at Alchemy - Pepcid, Cortaid and Mylanta - are also expected to leave the agency and to land at JWT.
News of the shifts comes as the packaged goods giant's $3 billion media review comes to a close.
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