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MediaBuyerPlanner: The slowly dying sitcom is making a comeback, at least during the slow summer season. Animated and live-action comedy repeats won eight of the top 25 spots among adults 18-49 for the week ended July 1, on English-language broadcast networks, according to Nielsen data.
During the regular TV season just ended, only two sitcoms (double the number of comedies from a year ago) finished in the top 25, writes Media Life.
The higher ranking of comedies may be due in large part to the poor performance by the dramas and reality fares being offered this summer, most of which are bombing. Last week, for example, only two dramas - NBC's Law & Order: SVU and CBS's CSI: Miami - made the top 10, and each rated a 2.7 or lower. In the same week last year, four drama reruns made the top 10 and all averaged a 2.9 or better.
One of the problems for the dramas is that many of them have repeats airing daily on cable, sometimes competing directly with broadcast repeats.
Too, there are several quality dramas airing on cable, such as TNT's The Closer, Lifetime's Army Wives, FX's Rescue Me and HBO's Big Love.
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