MarketingVOX: Though most of the world is enjoying a new, outspoken era, courtesy of the web, some two dozen countries are imposing sharp new censorship laws that impede upon everyday use of the Internet.
According to The Globe and Mail, a new study called “Governing the Internet” by 56-nation OSC…
Archive for July, 2007
Monday, July 30, 2007
Internet Censorship Strengthens in Malaysia, Kazakhstan and Other Countries
Hotswap Aims to Bring HD Video to ‘Net at Large
MarketingVOX: A new startup from a group of young UC students is geared toward making high-definition video a standard internet offering, reports The Globe & Mail.
Hotswap was founded by three graduate students at the University of California and has recently received backing from big tech players…
Microsoft Acquires Wall St-Style Ad Firm
MarketingVOX: Microsoft announced it’s acquired AdECN, an online ad buying and selling platform that borrows its model from the stock market, reports CNN Money.
Members of the firm can buy and sell ad space. “Seats” on the exchange are sold much like they are on actual stock market floors. Other c…
Virtual Worlds Are a Social Scientist’s Dream Come True
MarketingVOX: Virtual worlds like Second Life are proving to make ideal virtual laboratories for social study. According to BBC News, a review by the Science Journal pinpoints the advantage virtual worlds have over real world studies: convenience and scale.
In the real world, social scientists hav…
British Police Remove Child-Fighting Videos
MarketingVOX: A BBC investigation has led British authorities to remove online videos of children engaged in vicious fights, reports the BBC.
The new organization’s reports found videos of children as young as 11 engaged in intense and savage fistfights. Police say it is the responsibility of comp…
CW Introduces New Formats to TV Ad Model
MarketingVOX: Pressured by Madison Avenue and Gen Y viewers with short attention spans, CW is shattering the typical TV ad model for a new one called “cwickies,” according to Ad Age.
During CW’s “Friday Night Smackdown,” EA will run three 10-second ads, each of which will appear as the first ad of…
UK Wields Digital Lance in Dot-Com Frontier
MarketingVOX: The Guardian frothily reports that the UK no longer languishes in the sun where dot-com is concerned. As Atlantic-side marketers flex their typing fingers, analysts list the top 10 dot-coms expected to make a mark outside of the Queen’s England.
Despite the UK’s haste to leap into th…
How Many Are You Reaching and Who Are They?
Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last week, Steve Rubel, Senior VP at Edelman’s Me2Revolution practice and a thought-leading blogger and media strategist, writes that a metric to track “influence” is the holy grail for…
Monetizing Your Online Presence, Chapter 2
Last week, I carried on a conversation that began with Joe Jaffe announcing he would exchange sponsorship on his podcast for an iPod, about which Mack Collier wrote a thorough examination of monetization vs. value.
Today, I take a different view on the subject. One that should not be controversial…
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way, Baby!
In 2004, the Kryptonite Lock Company handled a blog storm so badly it was actually awarded Business 2.0 Magazine’s Dumbest Business Moment of the Year Award. Recently, the company again ran into a thorny problem. But this time, Kryptonite handled it in a way that could win them a Smart Way to Handle…
