MarketingVOX: In just over two months, the Lending Club has issued over $500,000 in microloans to Facebook members, reports ReadWriteWeb.
The Lending Club is made up of Facebook members and operates as a peer-to-peer lending service. It closed its first loan on June 6th, less than two weeks after …
Archive for July, 2007
Tuesday, July 31, 2007
Coeds Use Facebook’s Lending Club to Fuel Spending
Magazines Eye Online Acquisitions to Broaden Territory
MarketingVOX: In order to add a plethora of online offerings with greater speed, magazines are buying existing sites instead of growing content organically, reports AdAge.
Publishers like Hearst, Time-Warner and others are looking at sites that offer complimentary content, and snatching them up. T…
Wikia to Unroll Human-Powered Search, Gives Google Cold Shoulder
MarketingVOX: Wikipedia founder Jimmy Wales has begun laying the foundation of a long-rumored community-powered search engine through Wikia technology, scaled to compete with giants Google and Yahoo.
According to CNN Money, Wales has acquired Grub, a “pioneering” web crawler that will allow his ad…
Study Profiles Affluent Mexicans’ Media Consumption, Lifestyles
MarketingVOX: Mexican elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies – Argentina, Brazil, Mexico – by Synovate, the market research arm of Aegis Group, w…
HP’s New Campaign Shoots Straight for Aspiring Teens
MarketingVOX: HP’s new campaign goes past parents who actually pay for their student’s new computers – and targets the students themselves, reports AdAge.
The computer maker is launching an online campaign that toys with the idea of how much power parents truly have in the house. The “Society for …
Ridemakerz: Build-a-Bear with ‘Enginuity’
As a design consultant with deep roots in the toy and entertainment biz, I’m always interested in studying new business launches by industry wunderkinds. Ridemakerz–a new toy retail and entertainment concept all in one enables boys to build do-it-yourself, customized model cars–is one of…
Treating Data as a Valuable Asset
What is the most important asset in your organization? Your infrastructure? Your highly trained people? A specialized tool you’ve created? While any of these things might be your most important asset, it’s important not to overlook the value of data in helping you create and achieve competitive…
Are Old-World Retailers Meeting Customer Needs Today?
Are old-world retailers keeping up? You know, the ones that existed since the beginning of time? Like Macy’s at almost 150 years old. Have they adapted to today’s market demands and trends?
I can’t speak from experience for all these older retailers, but I can share a Macy’s experience from this w…
Monday, July 30, 2007
MPA: 153 New Consumer Mags in ‘07 and 62 Digital Initiatives in Q2
MediaBuyerPlanner: Some 153 announcements of new or yet-to-be-published magazines were identified in the first half of 2007 by research conducted by Magazine Publishers of America (MPA) – that’s a 7 percent increase in announcements compared with the same period last year,?writes MarketingCharts.
…
Public Radio’s News/Talk Its Dominant Format
MediaBuyerPlanner: Arbitron’s recently released Public Radio Today 2007 offers an analysis of audience listening patterns and demographics of eight leading public radio formats, reports MarketingCharts.
The analysis covers the News/Talk, News-Classical, Classical Music, Jazz, News-Music, Adult Alb…
