MediaBuyerPlanner: Protesting the proposed sale of Dow Jones to Rupert Murdoch’s News Corporation, Dieter von Holtzbrinck, a Dow Jones director, resigned yesterday.
Von Holtzbrinck’s move publicly sides him with those who say that a shift in ownership would harm the editorial integrity of the comp…
Archive for July, 2007
Friday, July 20, 2007
Protesting Sale, Dow Jones Director Quits
Pepsi Gets First Look at BermanBraun’s Online Content
MarketingVOX: Pepsi-Cola will have the right of first refusal when it comes to sponsoring original online programming from production house BermanBraun, reports Variety.
The soft drink company is continuing the relationship it first built with Lloyd Braun when he was at Yahoo. While he was there, …
Google Again Leads List of World’s Top Web Properties
MarketingVOX: Google continues to lead as the most popular web property worldwide, reaching almost 70 percent of internet users, according to the worldwide rankings of top web properties from comScore’s World Metrix service, writes MarketingCharts.
Overall, some 772 million people age 15 or older,…
Heavy Rolls Out Sequential Advertising Product
MarketingVOX: Continuing online video advertising’s grand experiment, Heavy.com launches “sequential advertising,” giving advertisers the ability to run spots with continuous narrative overlaying a video program or content block, according to MediaWeek.
Mike’s Hard Lemonade was the first to test o…
AOL and Mark Burnett’s Gold Rush II Pushed to ‘08
MarketingVOX: The sequel to AOL and Mark Burnett’s “Gold Rush” has been pushed to next year, according to paidContent.org.
Launched last year, the web-based treasure hunt invited users to search for $2 million across just about every medium, from magazines and TV, to mobile phones and popular webs…
Startup Mesmo to Make Finding Video Content a Cinch
MarketingVOX: YouTube is great if you know what you’re looking for. But what if you don’t? To rescue those paralyzed by choices, Mesmo.tv plans to handle the programming for users, according to NewTeeVee.
Mesmo.tv is like Last.fm or iLike for video – where users find content to watch with the help…
King, RealNetworks Partner for Online Gaming
MarketingVOX: King.com and RealNetworks are entering a mutually beneficial relationship revolving around online and downloadable games, reports TechCrunch.
As part of the deal, King.com will become the exclusive provider to RealNetworks of skill-based games. Real, in turn, will be the exclusive pr…
RealNetworks to Develop Casual Online Games for Mattel
MarketingVOX: RealNetworks will partner with Mattel to create online versions of the latter’s stable of popular games, reports CNN Money.
Real will produce so-called casual game versions of titles like Scrabble, UNO and others that will be available for either online play or downloading.
Mattel se…
PowerReviews Loosens the Staples on Consumer Gabber
MarketingVOX: PowerReviews has announced its inclusion of a tag-based customer review solution on Staples.com, making Staples the first office products retailer to provide this service.
PowerReviews’ tag-based approach offers “at-a-glance” Review Snapshots, streamlining the process of finding both…
Lifetime Expands Offerings for Gamer Women
MarketingVOX: Lifetime has signed a deal with RealNetworks to create a series of downloadable games geared toward women, reports USA Today (via Game|Life).
With themes like cleaning and beauty, the games section is the most popular feature on the Lifetime website. Titles offered include The Prince…
