MarketingVOX: Microsoft is developing its answer to Adobe’s Flash in the name of Silverlight.
According to PC World, Microsoft will begin shipping its Silverlight 1.0 platform Friday. First announced in April, Silverlight is a programming model and runtime browser plug-in for running rich applicat…
Archive for July, 2007
Tuesday, July 31, 2007
Silverlight Launches: Microsoft’s Answer to Flash
Zoom Expansion Highlights Growth of Digital Ad Networks
MarketingVOX: Zoom’s installation of high-quality digital displays in bars and restaurants represents the larger growth of out-of-home advertising, reports MediaPost.
The company is looking to create the largest out-of-home digital ad network in the country. Zoom has installed high-definition vide…
Mozes: Ad-Supported Mobile Texting on the Horizon?
MarketingVOX: Startup firm Mozes is hoping to become a hit with music fans through its free, ad-supported text messaging service, reports BusinessWeek.
The company provides mobile text-messaging by adding advertising to a site, where users register and build their preferences.
While anyone can the…
Newly-Minted Carat Brings Digital Operations Into Larger Fold
MarketingVOX: Carat Fusion and Carat USA are bringing their operations together to create a more unified agency, reports ClickZ.
The company is planning to combine operations from both divisions, which previously operated somewhat autonomously.
Recent successful integrated campaigns, along with th…
Australia’s Gaming Industry Surpasses $1 Billion
MarketingVOX: Gaming is officially big business in the land down under.
Over the past fiscal year, revenue generated from the gaming industry surpassed AUS $1 billion ($847 million) for the first time, according to Next Gen.
The gaming market has leaped 30 percent over the past six months. Since J…
Xbox May Be Gaining on Wii
MarketingVOX: Internet searches can be an indicator of sales – and the Xbox 360 has just become the most searched-for gaming console for the first time since Nov. 2006, beating out searches for Nintendo’s Wii,?according to Hitwise’s Bill Tancer (via MarketingCharts). Though the Xbox has been the t…
Out-of-home Advertising Earns Brand-Spankin’-New Trade Group
MarketingVOX: A new association has been formed to bring order and standards to the nascent out-of-home video advertising world, reports MediaWeek.
The recently-created Out-of-Home Video Advertising Bureau has established a 14-member panel to provide guidance and advice to advertising agencies. Th…
GSN Infused With New Life By Expanding Online
MarketingVOX: Not content with reruns of Press Your Luck, the Game Show Network is using the web to make its original programming more interactive, reports The New York Times.
Viewers of the network’s original shows are increasingly prompted to go online, where they can take polls and connect with…
Streaming Mobile Content Buzzwire Goes into Beta
MarketingVOX: Streaming mobile startup Buzzwire has launched into beta Monday and will be available on select wireless carriers this fall, according to a press release.
The company allows 3G phone owners to create channels of custom audio and video feeds they can stream on their phones. Offerings …
Google Waffles on Content Filtering ETA
MarketingVOX: Though Google has claimed for months that content filtering, a process for keeping unauthorized copyrighted material from appearing on YouTube, will be on its way, a Google lawyer has finally announced the features will launch sometime this fall, according to Ars Technica.
However, I…
