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MediaBuyerPlanner: The Jack radio format has seen limited success in New York - though it has been popular in other areas of the country - and WCBS-FM is apparently ditching the computer-selected mix of music and automated radio airplay to return to its Oldies format next week.
WCBS got flack from its die-hard Oldies fans, including some former DJs as well as Mayor Michael Bloomberg, when it switched formats in 2005, writes MediaPost.
The move is said to be the decision of the new CBS Radio CEO Dan Mason, who returned to the company in March after leaving it in 2002 to work as a consultant for the industry. Mason also recently returned 92.3 K-Rock to its Alternative format.
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