|
MediaBuyerPlanner: Arbitron announced today that Cumulus Media has signed a 13 month agreement for the Arbitron Portable People Meter radio ratings service for two of its three radio stations in Houston.
The Cumulus Media radio stations covered by this agreement are KIOL-FM 103.7 and KRBE-FM 104.1 for the period of April 1, 2007 to April 30, 2008.
KFNC-FM 97.5, which is not covered by this agreement, has not met the current minimum reporting standards for the PPM radio ratings reports issued to date for Houston.
All three Cumulus Media radio stations in Houston are encoding for the PPM radio ratings service.
Related stories:
|
