MediaBuyerPlanner: Quick and easy – and more transparent – email subscription processes are a major recent trend, according to a study of the email newsletters of top online retailers by the Direct Marketing Association’s Email Experience Council (EEC), conducted by RetailEmail.Blogspot, writes Ma…
Archive for July, 2007
Tuesday, July 31, 2007
Painless Email-Subcription Process a Growing Trend
Continue reading "Painless Email-Subcription Process a Growing Trend"
Dow Jones Expected to Accept Rupe’s Bid
MediaBuyerPlanner: Dow Jones is expected, sometime this evening, to come to a definitive agreement to be acquired by Rupert Murdoch and his News Corp., reports CNBC.
Helping push reluctant members of the controlling Bancroft family was the fact that Murdoch agreed to pay banking and legal fees ass…
Sirius Claims Loss of $134.1MM
MediaBuyerPlanner: Sirius Satellite Radio added more than half-a-million new subscribers in the second quarter and trimmed its net loss substantially, from $237.8 million last year to $134.1 million this year, writes the Associated Press.
The cost of adding new subscribers fell from $131 in the sa…
Conde Nast to Expand Luxury Titles to India
MediaBuyerPlanner: As India’s affluence increases, Conde Nast is looking to capitalize on the growth by launching a number of its upmarket titles in that country.
The publisher is launching Vogue in India in September; it is following that launch by seeking or having already received regulatory ap…
Millennials Like Traditional – Not Just New – Media
MediaBuyerPlanner: Millennials (those now age 18-24) have an affinity for traditional media, such as print publications and television – and almost 6 in 10 (58 percent) say they use magazines to find out about what’s cool and hip, such as clothes, cars and music, according to a study released earl…
Six of 10 Online Adults Watch Online Video, Most Prefer Professional Quality
MediaBuyerPlanner: Some 57 percent of online adults have used the internet to watch or download video, and 19 percent do so on a typical day, according to the Pew Internet & American Life Project’s first major report on online video, reports MarketingCharts.
Moreover, 74 percent of broadband users…
Magna: Fox Maintains Lead in Summer Season
MediaBuyerPlanner: A Magna Global USA analysis of the summer TV ratings landscape shows that Fox is still ahead among the 18-49 and 18-34 demos, while CBS remains tops among adults 25-54, adults 50 plus and total viewers.
ABC, with few winning reality shows and serial programs that are not doing w…
OVAB Names Advisory Board
MediaBuyerPlanner: The Out-of-Home Video Advertising Bureau has formed an agency advisory board that will help OVAB “break down the barriers to adoption of digital advertising networks,” according to Kim Norris, president of the bureau.
Advisory board members hail from advertising agencies includi…
Vidmetrix Adds Multi-platform Uploader
MarketingVOX: Aiming to be the one-stop shop for viral marketers, San Diego-based Vidmetrix has added a multi-platform uploader to its current suite of tracking and analyzing tools, compatible with 51 video distribution sites, reports NewTeeVee.
The uploader will only upload to 7 of the 51 sites i…
Match Brings Dating Campaign to Mobile Scene
MarketingVOX: Match.com is rolling out new mobile offerings that extend the site’s reach with on-the-go users, reports Reuters.
The new features allow Match.com members to receive text alerts on mobile devices when someone is trying to contact them. They can also search for dates.
Users can receiv…
