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MarketingProfs Daily Fix Blog
What impact will “I Got a Crush on Obama” — the semi-salacious, MTV-style video that has been viewed nearly a million times since Thursday — have on Barack Obama’s 2008 campaign?
. It’s not likely to move voters to, or from, the voting booth;
. it could help him;
. it takes the stuffing o…
MediaBuyerPlanner: Total U.S. advertising spending is expected to increase 1.7 percent in 2007, reaching $152.3 billion, according to the full-year forecast released by TNS Media Intelligence, MarketingCharts reports. The numbers are a downward revision from the company’s January forecast of 2.6 p…
MediaBuyerPlanner: With the addition of the Big 12 Conference, XM is now the official satellite radio network for the six BCS conferences in college sports.
XM and ESPN Regional Television announced that XM will carry Big 12 Conference sports under a new, multi-year agreement.
Starting this fall, …
MediaBuyerPlanner: It’s nearly official: ex-Wenner No. 2 Kent Brownridge and private equity firm Quadrangle Group have purchased Maxim, Stuff and Blender from Dennis Publishing founder Felix Dennis. An announcement is expected today.
Dennis will continue to publish The Week and the U.K. versions o…
MediaBuyerPlanner: NBC U’s chief Jeff Zucker has said that he believes the network will take in $4 billion during the upfront, writes the New York Post.
That would be, according to Zucker, “a little bit more” than last year’s upfront sales.
NBC’s first major deal of this year’s upfront, a nearly $…
MarketingVOX: Publishing company CMP has announced plans to shutter a number of print titles as it shifts its focus to online, reports BTBOnline.
The print content of Network Computing and Optimize will be migrated to InformationWeek as those two titles shut down. Dr. Dobbs Journal will now sport …
MarketingVOX: AOL has hired John Burbank, formerly of AT&T, as its new chief marketing officer, reports ClickZ.
Burbank comes to AOL after a number of years with AT&T, where he was responsible for doing deals with MySpace, YouTube, Facebook and other social media sites.
Related stories:
Time Warn…
MarketingVOX: Looking to capture golf fans stuck at the office, NBC has struck two digital deals that will take the shape of live web coverage of the U.S. Open and introduce a new mobile sports channel, reports AdWeek.
NBCSports.com will stream a live simulcast of the U.S. Open from 3 p.m. to 5 p….
MarketingVOX: Sports teams are trying to take control of the resale process of tickets by offering services it hopes will benefit everyone, reports The New York Times.
Services like Flash Seats, which handles resales for the Cleveland Cavaliers, let season ticket holders opt for paperless tickets …
MarketingVOX: Major League Baseball argued in court yesterday that online fantasy baseball leagues cannot continue to operate without paying licensing fees, reports Globe and Mail.
A panel of three judges at the 8th U.S. Circuit Court of Appeals were skeptical that the MLB could take financial con…
