MarketingVOX: Exponential has debuted a powerful new ad server it says publishers can use for free, reports ClickZ.
The Expo9 server served approximately 20 to 25 billion ads per month during its beta testing period. Ads have been delivered to sites in the Tribal Fusion Network, of which Exponenti…
Archive for June, 2007
Thursday, June 21, 2007
Exponential Debuts Free Ad Server
Xerox Introduces New Search Technology, Sidesteps Competitors
MarketingVOX: Xerox will be making its debut into the search engine arena with a new functionality called FactSpotter, which can read natural human phrases and seek results that include synonyms and pronouns within a document, reports Forbes.
Typical search engines investigate only 40 percent of r…
Y!’s First Order of Business: Nail Rivals
MarketingVOX: Just days after divorcing itself from ex-CEO Terry Semel, Yahoo has acquired college sports site Rivals.com for an alleged $100 million pricetag, reports Tech Crunch.
Scout.com, Rivals’ main competitor, was acquired by Fox in August ‘05 for about $60 million.
Rumors of a Yahoo/Rivals…
iPhone to Be First Mobile Device to Stream YouTube
MarketingVOX: When the iPhone ships June 29, it will be the first mobile device able to stream YouTube over Wi-Fi or EDGE networks, according to a press release.
To achieve higher video quality and longer battery life for mobile devices, YouTube has begun to encode its videos in the advanced H.264…
Google Sweetens PPA Pie for AdWords Users
MarketingVOX: Google has been working on a pay-per-action (PPA) model by which, instead of paying per impression or per click on served ads, advertisers only make payment when users complete a predefined action. Such activities can include making a purchase or registering for a newsletter, reports…
Should Average Joe Name Your Product?
The Super Bowl seemed like the national debut of the notion that agencies don’t have all the smarts and you might just get a good idea by running a contest and letting Mr. or Mrs. Consumer craft your Doritos message. Well, here comes the next wave.
An e-marketing agency has announced that on behal…
The Spectacle Is Everywhere
When we talk or write or read about strategy, you don’t need to look far before you see the word “engagement.” It is everywhere … but is it, like so many other buzz words, becoming tired? Has it reached its use by date? Or does it still have legs?
I was pondering this while watching that beautif…
Was Kelly Clarkson’s Tour ‘Too Much Too Soon’?
Poor Kelly Clarkson. First she fired her manager. Then she cancelled her summer tour due to poor ticket sales. Now, her new CD has been leaked before its launch date. So, what does this have to do with marketing?
Maybe Kelly’s quick rise to the top means that she hasn’t enough brand awareness to s…
Wednesday, June 20, 2007
Giant Pole Dancer Graces British Countryside
MediaBuyerPlanner: The enormous silhouette of a pole dancer is painted on a field just below the flight path of airplanes landing at Gatwick Airport, and the Tandridge District Council is demanding its removal.
If it is not removed, the council has said it will take legal action, writes the AP (vi…
Best Buy Earnings Plummet, Execs Remain Optimistic
MediaBuyerPlanner: Best Buy earnings plummeted 18 percent to $234 million in the first quarter, falling short of expectations, but executives are confident that the company’s core marketing and merchandising strategies are working.
First quarter revenues for the retailer increased 14 percent and s…
