MediaBuyerPlanner: NBC will produce a series of three-minute webisodes for Netflix. Titled "I Love This Movie!," the broadband show will highlight a different classic film in each webisode and will be broadcasted on the Netflix member website.

The show is an original idea and production of NBC Universal Digital Studios. Additional series will be announced later this year, writes MarketingVOX.

NBC Universal Domestic Television Distribution arranged the deal with Netflix's content acquisition group.

Related stories:

• Blockbuster Gains on Netflix, Undercuts Pricing
• Netflix Dangles Million Dollar Prize as Marketing Gimmick
• NBC to Preview Fall Shows on Netflix