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MarketingVOX: Miller Lite and the NBA want you to show off your best basketball moves in a promotion that will send 30 people to basketball camp, reports PROMO Magazine.
The promotion asks people to submit videos of themselves either showing their best stuff or explaining why they want to play professionally. Entries can be uploaded to NBA.com/GoPro now through July 9th. 30 players will be chosen, collectively called the Miller Lite 30-Pack. 29 will be picked to attend NBA Development League Pre-Draft Camp with thei thirtieth chosen via online vote.
Ads for the promotion will run on MySpace and YouTube and NBA TV will air a special telling the stories of the entrants in September.
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