Just a reading reminder: Members of the MarketingProfs Book Club are one week away from chatting up our current featured book, Made To Stick, by Chip and Dan Heath.

While Round #1 discussed "social media" and Round #2 focused on "branding," Round #3 explores “communications."

More to the point, we’re learning how marketers can do a far better job of making sure our brainy ideas stick--and stick-it-out through the ages. Made To Stick analyzes why some ideas survive while many others die. But that’s not all: the authors have deconstructed why ideas that didn’t have revenue incentives, like urban legends and fables, have amplified across social groups and over many generations to develop a 6-point “SUCCESs” system pinpointing how to get our messages to stick (and stay stuck).

So get ready to discuss all this sticky stuff beginning next Tuesday, June 12th. Remember, during Book Club Group Review, any member can ask or answer a question and start a discussion thread.

In the case you missed it the introductory Author Q&A is right here . And as an added bonus, Cam Beck developed a thoughtful and thought-provoking 8-page analysis of Made To Stick’s major themes—and you can still download it absolutely free.

I'm happy to report that, once again, we increased membership by nearly 20% this segment—seems Book Club is an idea that’s, umm, sticking! Now it’s time for me to get back to my book, as it would be very poor form for your host to show up to Group Review unread. Happy reading...

PS: Next Tuesday, June 12th, I'll post instructions on Group Review right here at The Daily Fix Blog along with emailing all members. And yes(!), you can still sign-up to take part in this segment...you'll just need to get your hands on a copy of Made To Stick, and have it read by next Tuesday.

Helpful links for members and the media: