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MediaBuyerPlanner: The Chicago Tribune's move to bump the weather report from the back page to an inside page of its Metro section in order to sell advertising on the back was a mistake, the paper acknowledged Monday.
The weather report is returning to its easy-to-find home on the back page of section 2, Mondays through Fridays, writes Editor & Publisher.
The return of the weather report to the back page was in response to readers who told the Tribune that it was a mistake to move the ad. Monday's paper had a three-inch-high ad that ran across all six columns on the back page of section 2.
Newspapers, facing a difficult ad market, have sought to offer innovative new ads and ad space such as on section fronts and the front page, in order to boost revenues. They have also begun to axe entire sections, like book reviews, from their papers.
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