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06.19.07

Burkle Seeks Yahoo's Help in Dow Jones Bid

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MediaBuyerPlanner: Supermarket mogul Ron Burkle continues to work with Dow Jones' union and may go public with a bid as early as this week.

A source in the Burkle camp has said that Burkle has been trying to enlist Yahoo as a partner for the bid, reports Fortune. Burkle sits on Yahoo's board of directors.

A venture into the newspaper industry, which is facing significant challenges and slow growth, seems an unlikely move for Yahoo.

Burkle is also reportedly seeking support from other possible partners.

Dow Jones' unions are eager to link with Burkle not because of editorial integrity - though that is the reason the union is publicly touting - but because Burkle has a history of being a strong union support, writes Fortune's Tim Arango. Rupert Murdoch, who opened the doors to a Dow Jones buyout with his $5 billion offer, is known for busting unions, according to Arango.

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