MediaBuyerPlanner: Douglas Frantz is leaving The Los Angeles Times, after less than two years as managing editor, to become the Middle East bureau chief of The Wall Street Journal.
He will be based in Istanbul, the Journal announced yesterday (via The New York Times).
Frantz was recruited by forme…
Archive for June, 2007
Friday, June 29, 2007
‘L.A. Times’ Managing Editor Heads to ‘WSJ’ and Istanbul
Zenith’s Feinberg: Radio a ‘Pain in the Butt’
MediaBuyerPlanner: Radio is nothing more than a pain in the butt when it comes to buying advertising, said one radio and interactive buyer during the Interep Radio Symposium.
Buyers want digital, and “radio is not there,” said Zenith Media’s Matt Feinberg, who oversees the company’s radio and inte…
Visa Wins Sponsorship of World Cup through 2014
MediaBuyerPlanner: Visa has reached an agreement with the Federation Internationale de Football Association to sponsor the 2010 and 2014 World Cups.
Visa will have rights to a broad range of activities such as competitions, special events and development programs, writes the AP. The company’s spon…
Outdoor Campaign Wins Cannes Lion for Unusual Negotiation
MediaBuyerPlanner: Competition in the Cannes Lions International Advertising Festival was significantly more fierce than in the past.
Outdoor ad entries were up by 9 percent and media submissions grew by 13 percent, while radio entries soared by 23 percent, writes USA Today.
The winner in the medi…
‘Reader’s Digest’ to Sell Ads on Back Cover
MediaBuyerPlanner: Reader’s Digest plans a redesign for January which will include the selling of ads on its back cover for the first time in its history.
Over the years, the back cover has been reserved for artwork of various types, most recently including the artwork of Norman Rockwell-style ill…
Kaiser Wins World’s Biggest Tissue Pack for ‘Beastly’ Idea
MediaBuyerPlanner: Kaiser Permanente and its ad agency, Campbell-Ewald Los Angeles, are the winners of AdPack USA’s Tissue Tactics contest.
The two companies won what AdPack claims is the world’s largest tissue pack, as well as $5,000 in prize money.
In addition, they will receive a 10,000-unit pr…
Sugar Publishing Taps NBCU for Ad Sales
MediaBuyerPlanner: A new deal between Sugar Publishing and NBC Universal will make NBCU the exclusive online ad seller for Sugar’s websites, reports ClickZ.
The Sugar Network is comprised of ten female-focused blogs and sites, including PopSugar and others. Sales will run through NBCU’s Digital Me…
Google Sued Over AdSense for Domains
MarketingVOX: Google has been sued over business practices relating to its AdSense for Domains product offering, reports the Technology and Marketing Law Blog.
AdSense for Domains operates by allowing owners of parked domain names to run ads on a blank page that acts as a search query, redirecting…
AMA Says No to Games as Next Neurosis
MarketingVOX: Saying the issue needed more research, the American Medical Assn. passed on declaring excessive video gameplay a mental disorder this week, reports the L.A. Times.
Instead of pegging video games as an addiction, the AMA simply forwarded the issue to the American Psychiatric Assn. wit…
Capitol Music, There.com Partner for Virtual Concerts
MarketingVOX: Capitol Music Group has signed a deal to bring concerts by its stable of artists into virtual world There.com, reports MediaWeek.
There.com is creating a new virtual nightclub in-world called The Tower. Recording artist MIMS will perform at the opening, scheduled for July 10th. The M…
