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MarketingVOX: YouTube has rolled out its long awaited in-video advertising for top content producers, reports TechCrunch.
AdSense ad units will be placed alongside videos from a select group of the site's most popular creators. While AdSense ads have been on the site for some time, the at-home producers keeping YouTube's doors open will now share in the revenue from those ads.
As TechCrunch points out, this step does not include in-video ads of any sort, a model rumored to appear sometime this summer. It also exclusively monetizes the YouTube page upon which a video is served, not the video itself, which can still be embedded ad-free on other sites.
Despite that glaring omission, Steve Bryant at the Reel Pop blog believes the system will work. One reason is that incentivizing quality content may motivate content creators to work harder.
Mashable reports that series like Afterworld and Prom Queen will be among the first batch of programs to receive advertising.
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